reading their crowdfunding website

Self-reinforcing thinking can be as alluring as the creation of infinite energy or matter without input. However, all valid forms of logic are built upon directed acyclic graphs, meaning trees of arguments that proceed only in one direction without ever circling back. It is valid to converge to the same points from different starting points or having taken alternate paths, but any circular logic is trivially invalid. In fact, the discovery of any new reasoning requires non-circularity as a means of escaping infinite cycles. We have rejected the use of circular acronyms as they encourage complex and baffling reasoning that evades scrutiny yet is trivially invalid once you encounter the recurrence.

fair enough