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NixOS Marketing

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NixOS website + marketing team: https://nixos.org/community/teams/marketing.html58 Servers

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23 Jul 2021
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zoneLinux itself already has a tough time onboarding.03:44:31
@davidak:matrix.orgdavidak David Arnold: you can do that, but that's not what i'm talking about 03:45:05
@davidak:matrix.orgdavidakIDE is for developers. people should be able to use computers without the need to become developers03:45:42
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zoneFrom a marketing perspective, I think we would be wasting time if we tried to get "regular users" first, instead of second, because I think the market share of people who would care is lower than the developers/sysadmins.03:46:14
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zone * From a marketing perspective, I think we would be wasting time if we tried to get "regular users" first, instead of second, because I think the market share of people who would care about reproducibiity is lower than the developers/sysadmins.03:46:20
@blaggacao:matrix.orgDavid Arnold (blaggacao)We have to define the user persona that any idea is targeted at, each is different. Let's take my wife.03:46:30
@davidak:matrix.orgdavidakthink about the quote again. think what users want, not to sell your tech03:46:40
@blaggacao:matrix.orgDavid Arnold (blaggacao)She uses pop os, because I could convince her to leave windows.03:46:46
@blaggacao:matrix.orgDavid Arnold (blaggacao)But she really opposes nix, mainly because she sees me suffer a lot on stupid things 03:47:06
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zoneUsers want the app to work. It will work whether or not it's on NixOS. It's not immediately obvious why NixOS is better, as much as we'd like it to be obvious. It only presents itself years later.03:47:14
@blaggacao:matrix.orgDavid Arnold (blaggacao)
In reply to @matthewcroughan:defenestrate.it
NixOS + Linux = New computer, all my apps come with me
This is immediatly obvious.
03:47:37
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zoneYeah, but you can only do that if the user is onboarded.03:47:48
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zoneAndroid had people before this became a feature.03:47:57
@blaggacao:matrix.orgDavid Arnold (blaggacao)But w.r.t. my wife there is another selling point: I (!) can manage her system. 😎03:48:06
@blaggacao:matrix.orgDavid Arnold (blaggacao)(so she doesn't have to)03:48:13
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zoneI think we can use that in marketing to great effect, either way.03:48:15
@davidak:matrix.orgdavidaki think in long term perspective for a future where 90% of all linux systems run nixos, because it's just superior03:48:31
@blaggacao:matrix.orgDavid Arnold (blaggacao)
In reply to @blaggacao:matrix.org
(so she doesn't have to)
This opens up for a follow your trusted sysadmin social model.
03:48:43
@blaggacao:matrix.orgDavid Arnold (blaggacao)Like social trading03:48:48
@davidak:matrix.orgdavidakstable, reliable, with many options03:48:50
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zoneWell, it's path of least resistance. NixOS will take over for one reason, maintainability.03:48:55
@blaggacao:matrix.orgDavid Arnold (blaggacao)* Like social stock trading03:49:09
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zoneSo as other distributions crumble under the weight of software packages they have to maintain, we may be left standing with some of the more complex interactions.03:49:21
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zoneWe may be the only people able to offer complex configurations that don't murder the system environment.03:50:00
@blaggacao:matrix.orgDavid Arnold (blaggacao) So let's postulate another user persona, the one that you had in mind davidak 03:50:10
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zoneSince software is definitely getting more complex over time, and it seems package management is getting worse.03:50:13
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zoneNix is a slightly better way to do systems at first, and a much better way later. But because the reward is not immediate, it is hard to sell.03:51:09
@blaggacao:matrix.orgDavid Arnold (blaggacao)
In reply to @matthewcroughan:defenestrate.it
Nix is a slightly better way to do systems at first, and a much better way later. But because the reward is not immediate, it is hard to sell.
My wife wouldn't even care.
03:51:32
@blaggacao:matrix.orgDavid Arnold (blaggacao)* My wife wouldn't even care. But you are right.03:51:43
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zoneJust using Linux at all gives you a whole host of benefits. To be told that NixOS is even better doesn't even make sense to most people.03:51:52

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