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NixOS Marketing

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NixOS website + marketing team: https://nixos.org/community/teams/marketing.html58 Servers

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24 Mar 2023
@gdesforges:matrix.orgGuillaume Desforgesand mistakenly doing too much is definitely allowed17:09:19
@gdesforges:matrix.orgGuillaume Desforgeswhich is why I understand a "policy" about public official social accounts could be needed, but needs to be shaped from experience and evolve as it goes17:09:55
@gdesforges:matrix.orgGuillaume Desforgesit's not hard having some sort of markdown on a repo, and anyone can PR it and the team can review discuss and take action17:10:48
@gdesforges:matrix.orgGuillaume Desforgesat least I find it better than a pure implicit culture, which makes it harder to onboard newcomers17:11:36
25 Mar 2023
@raboof:matrix.orgraboofdisabled the twitter-to-mastodon crossposter since Buffer seems to be working fine 🎉10:07:12
26 Mar 2023
@raitobezarius:matrix.orgraitobezariusI'm not too happy with shoving NixOS into those comments section while being a bit elusive, e.g. here https://lobste.rs/s/pn38ix/when_root_on_zfs_breaks_on_arch_linux It's also insulting the Archlinux work and they do a lot of things that benefit us. How do we deal with this kind of things?14:29:01
@tomberek:matrix.orgtomberek raitobezarius: What is the right language here to express the underlying sentiment? I'm noticing that everyone needs to re-invent their own marketing, their own slogans and themes, their own language to describe what is usually enthusiasm. As this occurs, it makes the messaging convoluted. We don't have a unifying theme, or at least it is not clearly described, nor re-usable. 15:11:40
@raitobezarius:matrix.orgraitobezarius
In reply to @tomberek:matrix.org
raitobezarius: What is the right language here to express the underlying sentiment? I'm noticing that everyone needs to re-invent their own marketing, their own slogans and themes, their own language to describe what is usually enthusiasm. As this occurs, it makes the messaging convoluted. We don't have a unifying theme, or at least it is not clearly described, nor re-usable.

Good question.

I feel like I would try to coin the term 'sustainable enthusiasm' : we are definitely extremely passioned and all advocates of our tooling, ecosystem, project.

But at the same time, we often 'run towards someone' to shill them NixOS and I feel like in this process, we often forget that there are other distributions besides us, collaborating with us, helping us indirectly (whether by fixing upstream before us, etc, etc.)

It's hard to know everything about what's going on somewhere, but also, it is easy to have empathy for other projects' developers when faced with a rant.
We would not love to read a rant on NixOS which could be incomplete or incorrect (I mean, rants are not necessarily about correctness, they are also a great way to vent.). What we don't want for us, we should not want it for the others.

We could probably interact in a nicer way to such posts by also assuming that others distributions have their drawbacks and advantages and acknowledging it in our engagement. We could also phrase things in a way where we offer alternatives but we acknowledge the difficulty of the problem.

But really, I definitely agree your question is probably the important one to answer to move forward regarding this.

15:25:34
@raitobezarius:matrix.orgraitobezariusEspecially towards people like Foxboron who are tired of NixOS shilling reproducibility everywhere when they spend a lot of time working to make that reproducibility a real thing and we just come and benefit from us without real proper attribution.15:26:22
@raitobezarius:matrix.orgraitobezarius(see latest change in making Go compiler reproducible for example.)15:26:35
@raitobezarius:matrix.orgraitobezariusNon-sustainable shilling is just going to bite us because we are going to show "great alternatives" (according to some amount of person, including somewhat figure of good reputation, e.g. Mitchell Hashimoto) but we do not have yet proper documentation and getting into Nix is still hard for people and the more we expose people to Nix, the more we will have "complete beginners" with low amount of patience which will completely struggle and misunderstand the value proposition of Nix (cannot really blame them), which I feel like, would backfire on the objectives of marketing Nix to everyone.15:28:52
@raitobezarius:matrix.orgraitobezarius(and of course, 'yet proper documentation' is not to say that doc team is not doing an amazing work, hats to them, this is one of the hardest things in such a project.)15:29:25
@raitobezarius:matrix.orgraitobezariusObviously, I also committed the sin of excessive shilling at some period in my life, I feel like we ought to show to the external world and internal world that we acknowledge that our project can exhibit these things and we do want to make it better for everyone, including people who does not want to have anything to do with Nix, etc, etc.15:30:39
@noob_tea:matrix.orgtea
In reply to @raitobezarius:matrix.org

I'm not too happy with shoving NixOS into those comments section while being a bit elusive, e.g. here https://lobste.rs/s/pn38ix/when_root_on_zfs_breaks_on_arch_linux

It's also insulting the Archlinux work and they do a lot of things that benefit us. How do we deal with this kind of things?

once I got thrown that "nix people are like the Jehovah's witnesses of Linux" and now I kinda understand why.
15:32:50
27 Mar 2023
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zone
In reply to @raitobezarius:matrix.org
I'm not too happy with shoving NixOS into those comments section while being a bit elusive, e.g. here https://lobste.rs/s/pn38ix/when_root_on_zfs_breaks_on_arch_linux

It's also insulting the Archlinux work and they do a lot of things that benefit us. How do we deal with this kind of things?
I'm not sure if you realise, but there is a massive NixOS community on lobste.rs
07:14:42
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zone
In reply to @raitobezarius:matrix.org
I'm not too happy with shoving NixOS into those comments section while being a bit elusive, e.g. here https://lobste.rs/s/pn38ix/when_root_on_zfs_breaks_on_arch_linux

It's also insulting the Archlinux work and they do a lot of things that benefit us. How do we deal with this kind of things?
* I'm not sure if you realise, but there is a massive Nix community on lobste.rs
07:14:50
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zoneSo it's not surprising to me, that Nix would be shilled, or appear a lot, even in comment sections on lobste.rs, considering the amount of people on lobste.rs that use Nix.07:15:32
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zoneIf you just go through the post history and look for all the Nix threads, you will be surprised just how present it is07:16:09
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zoneAnd unlike Hacker News for example, Nix is very welcome, and people there seem to like it rather than dislike it.07:16:48
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zone * And unlike Hacker News for example, Nix is very welcome, and people on lobste.rs seem to like it rather than dislike it.07:16:57
@gdesforges:matrix.orgGuillaume Desforges I guess raitobezarius is not pointing fingers at anybody. As far as I understand the point is that the Nix Marketing team communication should strive for a communication that does not bring down or belittle, but rather support and congratulate 07:32:56
@gdesforges:matrix.orgGuillaume Desforges* I guess raitobezarius is not pointing fingers at anybody. As far as I understand the point is that the Nix Marketing team should strive for a communication that does not bring down or belittle, but rather support and congratulate 07:33:13
@gdesforges:matrix.orgGuillaume DesforgesMakes me think: do we have a reference that lists all official accounts?07:34:17
@gdesforges:matrix.orgGuillaume DesforgesSide question: should we have one on lobste.rs to promote Nix releases etc07:34:46
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zoneI think lobste.rs would massively frown upon any sort of official announcements or consistent postings from any organization, it's for hackers, not business/companies/organizations07:35:36
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zone * I think lobste.rs would massively frown upon any sort of official announcements or consistent postings from any organization, it's for hackers and organic content, not business/companies/organizations07:35:44
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zoneIf Canonical or Red Hat started posting there, I can almost guarantee they'd be moderated out, for example. It's really for individuals.07:36:29
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zoneThey also frown upon consistent self-promotion, so if you post your own blog posts consistently, they moderate that out too.07:37:14
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zoneThink Wikipedia. You can't write an article about yourself on Wikipedia, it's not exactly the same on lobste.rs, but they do prefer if other people post your content, rather than yourself.07:37:44
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zoneI believe the lobste.rs software is open source by the way, we could run our own instane07:38:45

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