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NixOS Marketing

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24 Mar 2023
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zone
In reply to @garbas:matrix.org
I was wondering, what would be best way to interact with the rest of the community regarding social media announcements?
eg.Somebody from community did something I would like nixos accounts to retweet/forward/share/...

Another use case is that other teams would like to post something? Where/How do they contact us? Via issue on GitHub sounds a bit of an overkill. Maybe just writing to us here in this channel would be a good start.

And last use case, which I think we should be doing. Looking for content on discourse (https://discourse.nixos.org/c/announcements/8), reddit (https://www.reddit.com/r/NixOS/, https://www.reddit.com/r/Nix), Hackernews (https://news.ycombinator.com/news), lobste.rs (lobste.rs/t/nix), ... and maybe some other channels.

At the end we need to agree on some policy, what should be announced, how often, what should not be announced, etc... some basic rules.

Also at the end of each month, we would gather this announcements and send them via newsletter.
Why does there need to be a policy? This is anti-marketing. Marketing is spontaneous and fun.
14:45:24
@gdesforges:matrix.orgGuillaume DesforgesWell I would not support retweeting too many messages per day for instance14:49:22
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zoneHmm, I would. 14:49:35
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zoneMore the better. Unless you think there's some stats that show this is a bad thing. But frankly effective marketing is precisely about doing more, often.14:50:07
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zoneDo you think Linus Tech Tips cares about spamming his feed, for example?14:50:25
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zone Did Linux Hackerman just get pinged because I said Linus? :D 14:50:49
@linus:schreibt.jetzt@linus:schreibt.jetztyes14:51:02
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zonedamni14:51:07
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zone * damnit14:51:09
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zoneDo we have a problem of too many things to retweet? If we do, that's a nice problem to have.14:54:27
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zoneIf there is no problem though, I don't see why we should even be thinking about it.14:54:41
@raitobezarius:matrix.orgraitobezarius
In reply to @matthewcroughan:defenestrate.it
Do we have a problem of too many things to retweet? If we do, that's a nice problem to have.
I think it's cool if NixOS retweet specific stuff to put the spotlight on rather than all generic content
14:55:15
@raitobezarius:matrix.orgraitobezariusAlso, if I may suggest, the Twitter account of NixOS would benefit of a biography14:55:36
@matthewcroughan:defenestrate.itmatthewcroughan - nix.zoneYeah, I guess you can look at my twitter for all generic content lol14:55:38
@raitobezarius:matrix.orgraitobezarius
In reply to @matthewcroughan:defenestrate.it
Yeah, I guess you can look at my twitter for all generic content lol
My Mastodon too :)
14:55:58
@gdesforges:matrix.orgGuillaume Desforges matthewcroughan - nix.how: I've seen people unsubscribe from accounts on social medias because it was flooding too much 17:08:41
@gdesforges:matrix.orgGuillaume Desforgeswhat is too much? IDK and I think it can be figured out later17:09:02
@gdesforges:matrix.orgGuillaume Desforgesand mistakenly doing too much is definitely allowed17:09:19
@gdesforges:matrix.orgGuillaume Desforgeswhich is why I understand a "policy" about public official social accounts could be needed, but needs to be shaped from experience and evolve as it goes17:09:55
@gdesforges:matrix.orgGuillaume Desforgesit's not hard having some sort of markdown on a repo, and anyone can PR it and the team can review discuss and take action17:10:48
@gdesforges:matrix.orgGuillaume Desforgesat least I find it better than a pure implicit culture, which makes it harder to onboard newcomers17:11:36
25 Mar 2023
@raboof:matrix.orgraboofdisabled the twitter-to-mastodon crossposter since Buffer seems to be working fine 🎉10:07:12
26 Mar 2023
@raitobezarius:matrix.orgraitobezariusI'm not too happy with shoving NixOS into those comments section while being a bit elusive, e.g. here https://lobste.rs/s/pn38ix/when_root_on_zfs_breaks_on_arch_linux It's also insulting the Archlinux work and they do a lot of things that benefit us. How do we deal with this kind of things?14:29:01
@tomberek:matrix.orgtomberek raitobezarius: What is the right language here to express the underlying sentiment? I'm noticing that everyone needs to re-invent their own marketing, their own slogans and themes, their own language to describe what is usually enthusiasm. As this occurs, it makes the messaging convoluted. We don't have a unifying theme, or at least it is not clearly described, nor re-usable. 15:11:40
@raitobezarius:matrix.orgraitobezarius
In reply to @tomberek:matrix.org
raitobezarius: What is the right language here to express the underlying sentiment? I'm noticing that everyone needs to re-invent their own marketing, their own slogans and themes, their own language to describe what is usually enthusiasm. As this occurs, it makes the messaging convoluted. We don't have a unifying theme, or at least it is not clearly described, nor re-usable.

Good question.

I feel like I would try to coin the term 'sustainable enthusiasm' : we are definitely extremely passioned and all advocates of our tooling, ecosystem, project.

But at the same time, we often 'run towards someone' to shill them NixOS and I feel like in this process, we often forget that there are other distributions besides us, collaborating with us, helping us indirectly (whether by fixing upstream before us, etc, etc.)

It's hard to know everything about what's going on somewhere, but also, it is easy to have empathy for other projects' developers when faced with a rant.
We would not love to read a rant on NixOS which could be incomplete or incorrect (I mean, rants are not necessarily about correctness, they are also a great way to vent.). What we don't want for us, we should not want it for the others.

We could probably interact in a nicer way to such posts by also assuming that others distributions have their drawbacks and advantages and acknowledging it in our engagement. We could also phrase things in a way where we offer alternatives but we acknowledge the difficulty of the problem.

But really, I definitely agree your question is probably the important one to answer to move forward regarding this.

15:25:34
@raitobezarius:matrix.orgraitobezariusEspecially towards people like Foxboron who are tired of NixOS shilling reproducibility everywhere when they spend a lot of time working to make that reproducibility a real thing and we just come and benefit from us without real proper attribution.15:26:22
@raitobezarius:matrix.orgraitobezarius(see latest change in making Go compiler reproducible for example.)15:26:35
@raitobezarius:matrix.orgraitobezariusNon-sustainable shilling is just going to bite us because we are going to show "great alternatives" (according to some amount of person, including somewhat figure of good reputation, e.g. Mitchell Hashimoto) but we do not have yet proper documentation and getting into Nix is still hard for people and the more we expose people to Nix, the more we will have "complete beginners" with low amount of patience which will completely struggle and misunderstand the value proposition of Nix (cannot really blame them), which I feel like, would backfire on the objectives of marketing Nix to everyone.15:28:52
@raitobezarius:matrix.orgraitobezarius(and of course, 'yet proper documentation' is not to say that doc team is not doing an amazing work, hats to them, this is one of the hardest things in such a project.)15:29:25
@raitobezarius:matrix.orgraitobezariusObviously, I also committed the sin of excessive shilling at some period in my life, I feel like we ought to show to the external world and internal world that we acknowledge that our project can exhibit these things and we do want to make it better for everyone, including people who does not want to have anything to do with Nix, etc, etc.15:30:39

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