| Jonas Chevalier: There are levels to branding strategy and it all has to do how much money/time we have. The branding strategy always starts with knowing what you want to achieve. What would be the purpose of it? What would you like to achieve?
Current social media posts are there to help spreading the word of Nix and growing of the community. And community is not only nixos/nix and nixos/nixpkgs, but also other auxiliary projects. Current process is to on a weekly basis monitor certain categories on discourse and schedule posts. With a little effort (1h/week) we have process.
Once we established the goal of what we want to do with social media, we collect some metrics to know if we are moving in the right direction (https://nixos.github.io/nixos-metrics). Probably not complete and will never be, but we can still add some things. But those metrics tell us we did achieve certain goals and we are moving in the right direction.
Saying that we are "posting whatever comes up in their circle or Discourse" kinda hurts a bit and sounds a bit dismissive and probably discouraging to the person doing the posting and taking the time to actually do the work. I'm sure you didn't mean that, but it came across like it.
Currently marketing is blocked on some things that we need to get in order before making any bigger plans, namely website modernisation. After that we'll update the messaging on the website.
If you have anybody that would like to help out I'll be more than happy to welcome them and give them space to move things further.
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