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NixOS Marketing

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NixOS website + marketing team: https://nixos.org/community/teams/marketing.html59 Servers

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31 Oct 2023
@raitobezarius:matrix.orgraitobezariusI have been wanting to run my own NixOS newsletter for a while11:45:34
@raitobezarius:matrix.orgraitobezariusI am mostly interested in a newsletter targeted for people working in NixOS/Nixpkgs/Nix/ecosystem of11:45:51
@kranzes:matrix.org@kranzes:matrix.org According to this post
https://discourse.nixos.org/t/marketing-team-update-for-july-june-2023/31238
It's IdaBzo and garbas, though I remembered it being djacu at some point
14:54:04
@djacu:matrix.orgdjacuI worked on the what's new in nix videos for a bit but not the newsletter.17:30:16
1 Nov 2023
@zimbatm:numtide.comJonas Chevalier
In reply to @garbas:matrix.org

Jonas Chevalier: I would really like to understand what goals would you like to achieve with a more focused branding strategy.

Just so you understand current goals of the marketing team: (1) attract new nixers - OUTreach (2) engage community to collaborate - INreach, i know it is not a word but i think you will understand :)

If you would ask me what is the most urgent task at hand that we are struggling to do I think I was laud at the NixCon about it. We need to rework the website. We already have a messaging plan and the vision/strategy after that, but it is hard to do the first step, since it is not small amount of effort.

I think this is a bit more upstream and complementary.

What a good branding strategy does for you is to provide clarity. it helps establish things like what is our identity, tone, value proposition, what are our values, ... that helps create a tone, more consistent feel, and communicate more clearly.

As developers, we tend to view the website in terms of functional changes only, and it's hard to get the website right without these other dimensions.

Same with the social media posts. The branding strategy can act as a filter and give a more directed feeling to the posts.

Does that make sense?

09:22:17
@zimbatm:numtide.comJonas ChevalierAs part of the work on the S3 cache GC, we discovered that the vast majority of our Fastly traffic is coming from North America. We are wondering if this could be mostly GitHub traffic. Would anybody like to work with the various upstream nix install actions to get them to add the "user-agent-suffix" to their Nix config? That would allow us to parse the logs and make that distinction more easily. Bonus point if the user-agent includes which github org is using the cache, and we can then approach them for sponsorship :)10:15:47
2 Nov 2023
@zimbatm:numtide.comJonas Chevalier * As part of the work on the S3 cache GC, we discovered that the vast majority of our Fastly traffic is coming from North America. We are wondering if this could be mostly GitHub traffic. Would anybody like to work with the various upstream nix install actions to get them to add the "user-agent-suffix" to their Nix config? That would allow us to parse the logs and make that distinction more easily. Bonus point if the user-agent includes which github org is using the cache, and we can then approach them for sponsorship :) => https://github.com/cachix/install-nix-action/issues/19807:39:12
@raitobezarius:matrix.orgraitobezarius Jonas Chevalier: can we announce it more broadly on Discourse? 14:18:07
@raitobezarius:matrix.orgraitobezariusSo that people are not surprised14:18:13
@zimbatm:numtide.comJonas Chevalieryeah, let me write a quick statement15:54:35
@raitobezarius:matrix.orgraitobezarius<315:56:41
@fricklerhandwerk:matrix.orgfricklerhandwerk Dear marketing team, would you be so kind to help ZHF hackathon organisers with outreach? The Zurich Friends of Nix have this particular event I happen to attend, but likely other Nix meetups may want to spend time on hacking on ZHF. Maybe we could spin it into a little social media campaign around the upcoming release? 18:54:32
@fricklerhandwerk:matrix.orgfricklerhandwerk * Dear marketing team, would you be so kind to help ZHF hackathon organisers with outreach? The Zurich Friends of Nix have this particular event I happen to attend, but likely other Nix meetups may want to spend time on hacking on ZHF as well and could benefit from more participants. Maybe we could spin it into a little social media campaign around the upcoming release? 18:54:58
3 Nov 2023
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5 Nov 2023
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6 Nov 2023
@infinisil:matrix.orginfinisil joined the room.21:48:40
@infinisil:matrix.orginfinisilI've drafted an RFC to use a new canonical domain (I'm proposing nix.dev, but there's alternatives to consider) for all official resources, please take a look and give feedback via issues or PRs: https://github.com/nix-rfc-canonical-domain/rfcs/blob/canonical-domain/rfcs/1000-canonical-domain.md21:51:36
7 Nov 2023
@sernik:matrix.org@sernik:matrix.org joined the room.16:49:29
@sernik:matrix.org@sernik:matrix.org

Hello everyone

@garbas asked me on github to show up on marketing channel, so here I am.

I don't have much time to allocate, but I'm eager to help with reworking the website. For example I could send some PRs focusing on rewriting single pages like /community or /explore. What do you think?

16:52:39
@avocadoom:avocadoom.deavocadoomOf course, to my knowlesge, neither community nor explore is currently worked on. How's your experience with Astro and Tailwind? Do you need some explanation? 19:24:23
@avocadoom:avocadoom.deavocadoomOh and please keep in mind to keep redundancy minimal by using components and content collections with iterators 19:25:27
@sernik:matrix.org@sernik:matrix.org
In reply to @avocadoom:avocadoom.de
Of course, to my knowlesge, neither community nor explore is currently worked on. How's your experience with Astro and Tailwind? Do you need some explanation?
I've written my personal website using astro + tailwind, so I'm comfortable with it
19:34:11
8 Nov 2023
@raitobezarius:matrix.orgraitobezarius garbas: do you have availability to walk me through the newsletter situation? I would be interested to help around if possible 00:14:34
@raboof:matrix.orgraboof_20231108_073032.JPG
Download _20231108_073032.JPG
07:21:59
@raboof:matrix.orgraboofWe don't generally respond to things using the org account much, but it might be nice to send a reply here - something simple like "aw, we love you too @fedora ♥️"? This would be a bit more informal compared to our regular tone, but as replies get less attention compared to posts that might be fine - better than staying silent.07:22:03
@zimbatm:numtide.comJonas ChevalierPlease ping me if you want to get access to the Google Search Console. This is useful to find out about Google indexing issues, and also gives you a bit of insight on what keywords are being searched for.07:58:59
@idabzo:matrix.org@idabzo:matrix.orgCurrently, I am preparing a list of links and descriptions for each issue, and Rok is checking after me & sending it out. Collecting resources for Nix Monthly is closely associated with social media scheduling, so it's very convenient to do those two things simultaneously.17:42:38

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