In reply to @garbas:matrix.org

Jonas Chevalier: I would really like to understand what goals would you like to achieve with a more focused branding strategy.

Just so you understand current goals of the marketing team: (1) attract new nixers - OUTreach (2) engage community to collaborate - INreach, i know it is not a word but i think you will understand :)

If you would ask me what is the most urgent task at hand that we are struggling to do I think I was laud at the NixCon about it. We need to rework the website. We already have a messaging plan and the vision/strategy after that, but it is hard to do the first step, since it is not small amount of effort.

I think this is a bit more upstream and complementary.

What a good branding strategy does for you is to provide clarity. it helps establish things like what is our identity, tone, value proposition, what are our values, ... that helps create a tone, more consistent feel, and communicate more clearly.

As developers, we tend to view the website in terms of functional changes only, and it's hard to get the website right without these other dimensions.

Same with the social media posts. The branding strategy can act as a filter and give a more directed feeling to the posts.

Does that make sense?